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Over the last few years, the Internet has completely transformed our lives in a transversal way, directly affecting the economy, politics and society in general.
In addition, the speed with which technological innovations occur implies the arrival of the fourth industrial revolution, characterized by the rise of new terms such as Artificial Intelligence, new telecommunications networks or robotics, at the same time as on-line applies to any type of everyday object.
On the other hand, we cannot overlook the importance of mobile devices in this entire process, allowing constant connectivity from anywhere on the planet.
So, The Internet has become a fundamental tool, offering us a series of advantages that benefit those regions that have been better able to acclimate to these new trends, generating a new world order that has not yet settled.
In fact, we can dare to say that we are not yet capable of assimilating the full potential of the Internet, since all this phenomenon requires a period of assimilation time that, sometimes, is even slower than the arrival of new innovations.
Thanks to that, we have the feeling that our story is happening more quickly, because we have never been able to access so much information practically immediately.
One of the great parallels that we are experiencing in our days is reflected in what the arrival of the printing press meant, which exponentially drove the progress of Europe.
However, the parameters are currently somewhat different, as the Internet has expanded in a much more global way and faster, allowing other regions to join the digital arena and acquire competitive advantages that are essential in each world. more and more globalized and interconnected.
Diversification, an upward trend that represents a new impetus for the entire digital field
We must also stop at the opportunities offered by the Internet on an economic level, something that ends up translating into progress for the whole of society.
In this way, diversification becomes the great ally of companies that are committed to the digital field, since it allows them to differentiate themselves from other traditional competitors and reach new target audiences, breaking the limitation of physical borders.
One of the industries that has best understood these transformations is the leisure and entertainment sector, which has positioned itself as one of the great economic engines of the 21st century.
In fact, platforms streaming, electronic commerce or eGaming they are a true reference of all this, since they have established themselves as some of the most profitable economic models of the moment.
For example, we can mention the personalized taste lists that Amazon makes, the Netflix series catalogs or the wide variety of casino games on-line, which are currently unrivaled on the Internet.
Thus, users receive added value to entertainment, because they feel cared for and listened to by the companies that interest them.
In addition, a 360º experience which is much more difficult to achieve outside the digital sphere, which translates into consumer loyalty that produces great benefits.
The development of 5G networks, a new tool that will multiply the possibilities offered by the Internet
Finally, we cannot overlook the establishment of 5G networks Throughout the planet, something that is being done at a great speed due to the needs of countries, which do not want to be left behind in this type of technological progress.
In addition, this implies at the same time a reduction of the digital divide and a democratization of Internet access, so that the number of connections increases daily.
In this way, the Internet and new technologies will continue to transform our history in the coming years, a trend that is inevitable and will last as many centuries as the influence of the printing press.
Thus, the only possible position is to try to accommodate to this type of change, managing to use the competitive advantages offered by what on-line, with the aim of promoting social progress.